Realvibez signs up as YouTube’s first official Caribbean media channel

Email Tremaya | All posts by Tremaya

There’s just no stopping Caribbean entertainment powerhouse, Realvibez Media. For the second time this week, the Jamaican-owned media and entertainment company has signed a major partnership agreement, first with Jamaican based RE TV and now the uber popular video portal, You Tube. I reported about this development late last week, but I’m personally happy to now be able to officially share this news with all Caribbean music lovers. If you aren’t familiar with Realvibez, you should definitely check out their site, Realvibez.tv, or of course their new YouTube station, which has some really great Sumfest coverage if you haven’t had your fill. Congrats again to the Mullings brothers, you can check out a snippet of the official press release below.

“Realvibez Media, an integrated media and entertainment company and operators of
Realvibez.tv, a leading online provider of media for consumers of Caribbean music
culture, has signed an agreement with YouTube, the leading online video community
that allows people to discover, watch and share originally created videos.
The Realvibez channel launched on July 26th at youtube.com/realvibeztv and is the
first official Caribbean channel on the most popular video website in the World. Video
from Reggae Sumfest 2008, of which Realvibez is the official web partner, is now live on
the channel.
David Mullings, Chief Executive Officer of Realvibez Media stated “Last year Realvibez
was referred to as the closest thing to a Caribbean MTV on the web by two media
outlets after we were invited to present at Boston College’s Entrepreneurship Society.
This relationship with YouTube finally allows us to truly live up to that title and expose
Caribbean music and culture on the largest stage in history. ” He added, “We are truly
humbled by this relationship and appreciate the opportunity to work with YouTube
officially. This is undoubtedly our biggest achievement to date and we do not intend to
disappoint them or our fellow Caribbean people. Bob Marley has had a global impact
and we intend to show the immense amount of talent in the Caribbean today.”
The Realvibez channel will feature a range of content, including studio sessions, live
performance clips, original web shows by musicians and a video blog by the Realvibez
team. A number of artists have already agreed to participate in producing content for the
channel, including T.O.K., Cezar and To-Isis.
“Realvibez, and especially David and Robert, have continued to impress us with their
business acumen, knowledge of the web and an unbelievable drive to promote
Caribbean content in ways that increase the amount of revenue flowing back to
Caribbean islands,” said Craig T of T.O.K.
Cezar, recently picked for Coca-Cola’s We8 Beijing Olympics promotion added, “I am
not surprised that YouTube would sign an agreement with them because their
entrepreneurial drive is unlike anything I have ever seen and I believe in supporting our
own Jamaicans doing big things on the World stage.”
Realvibez was the official web partner of Reggae Sumfest 2008, the largest multi-day
Reggae festival in the Caribbean and content from the festival is now live on the
channel, including interviews with performers.”

Related posts

• Realvibez inks deal with RE TV (0)